Commercial leadership that delivers

I turn strategy into measurable financial and operational results.

Hands-on executive commercial leadership and programme delivery — practical, focused and accountable.

Sectors and experience …

Proven delivery across infrastructure, transport, utilities, technology and services, in both public (regulated and unregulated) and private sectors.

I’ve led major programmes across infrastructure, transport, and technology — in both public and private sectors. If you need someone who can cut through complexity and move the dial, that’s where I come in.

What I offer …

Commercial strategy and transformation
> turning plans into measurable financial and operational outcomes.

Programme delivery and leadership
> hands-on execution that drives change and keeps things on track.

Business development and growth
> building pipelines, partnerships, and commercial momentum.

Hire Paul …

Engage Paul via AXION Advisory on a interim contract basis (outside IR35 where applicable) or directly full-time/fixed term basis.

If you need someone to turn strategy into real results, I’ll get it done.

Get in touch to discuss your priorities and next steps.

Schedule a confidential conversation
View Paul's Bio

About AXION Advisory

Axion Advisory Ltd is how I deliver hands-on commercial leadership to clients; fast, focused, and outcome-driven.

Whether you need support on a contract, retained advisory, or interim executive basis, I step in to support commercial strategy, transformation, and delivery. I also take on permanent roles where the fit is right.

Axion Advisory acts as a Personal Service Company (PSC) or Umbrella Company for the purpose of supporting the option of contracting services outside or within IR35.

Building success together.

Paul Warminger helps organisations grow, change, and deliver — commercially and operationally. He’s led multi-million revenue growth, turned around underperforming businesses, and delivered scalable transformations across sectors and borders.

Paul brings strategic clarity and gets stuck into delivery. His experience spans commercial strategy, tech and AI-enabled transformation, tendering, revenue management, account growth, programme governance, and private equity transition.

His style is straightforward, collaborative, and empowering. He builds strong teams, removes blockers, and leads with purpose — so people can do their best work and deliver real results.

Recruiters

Paul is available for full-time, interim, or contract roles — including Chief Officer, Head of Business Development, and Transformation Director positions. He’s confident leading large teams, presenting to boards and investors, and quickly embedding into complex environments to drive results.

Clients

Through AXION Advisory, Paul delivers senior interim support across:

  • Bid and tender transformation and contract management

  • Commercial due diligence and capability build

  • Portfolio optimisation

  • Benefits-led transformation programmes

If you need someone who can step in, lead, and deliver commercial impact — Paul’s ready to help

Paul Warminger, AXION Advisory
View Full Bio and CV

Commercial solutions that deliver measurable outcomes.

Proven examples

Commercial Strategy

  • Portfolio optimisation for accelerated revenue and higher-returns.

  • Value proposition & pricing strategies drive revenue.

  • Market, competitor, customer opportunity insight shape go-to-market win plans.

Revenue Management

  • Demand, pipeline, win-rate insights to tune targeted returns, marketing & pricing.

  • End-to-end BD & Sales transformation and AI enablement to improve win rates.

Transformation Programme Execution

  • Clear scope, robust business cases and engaged sponsors to secure outcomes.

  • Fit-for-purpose governance, schedules and benefits realisation.

  • Managing risks, dependencies and no-surprise delivery.

  • Accountability and communications

Commercial Transactions

  • Transparent, confident business cases.

  • Scalable .processes consistently applied.

  • Governance enabling decision-quality .

Engagement models

  • Interim executive leadership (fixed-term)

  • Contracted delivery via Axion Advisory Ltd
    (B2B, outside IR35 where applicable)

  • Full-time placement through recruiter introduction

Engagement terms are tailored to client need. Outside IR35 status is supported through clear statements of services, substitution clauses and business-to-business contract structure where appropriate

Recent case studies driving growth and resilience.

  • Commercial Strategy

    For any large company, a strategy for growth needs to be underpinned by appropriate commercial capability.

    Challenge: Entering new markets wasn’t feasible for Arriva under state ownership. Gaps in commercial capability restricted market expansion.

    Approach: Paul led market assessments of existing and new markets. Commercial capability mapping, assessment, and gap analysis across 10 markets.

    Result: Growth strategy optimised. Markets/services prioritised and solutions to fill capability gaps identified.

  • Client/Customer focus

    Retaining existing business as a foundation for growth requires superior insight, client satisfaction and a plan to win.

    Challenge: Disparate approaches across Europe. Too many client escalations. Lost business.

    Approach: Paul established Key Account Plans, Closed loop NPS, pricing and returns strategy across a European group and matrixed community.

    Result: A sustainably more competitive company, NPS baselined and up 20 points. Account plans embedded for 95% of group-revenue (10 markets). Superior Market, Client, Opportunity, and Competitor insight, enabling improved win-rate.

  • Large & Complex Transformation

    The GB Smart Metering Infrastructure programme (CNI) was large and uniquely complex, requiring delivery excellence.

    Challenge: €800m infrastructure contract won by an Large Infrastructure Services company at low margin, with a risk of diminishing returns.

    Approach: Paul led an outcomes driven programme with delivery, change and risk management discipline.

    Result: >€200m upside net cash flow and aligned delivery with partners

  • AI-enabled bid transformation

    Like many companies, Arriva participates in a highly competitive market for public tenders.

    Challenge: Bid processes falling behind competitors, little group-wide information sharing, and low win rates.

    Approach: Paul sponsored and led the introduction of sophisticated Gen-AI bid capability across Europe, by establishing a matrix of champions, users, shared data, and coordinating hypercare.

    Result: Enablement of improved win-rate, shorter bid cycles, information sharing across language silos, more compelling bids, and cost savings.

  • Private Equity Transition

    Moving from state to PE ownership required rapid commercial realignment.

    Challenge: Preparing a public-sector organisation for sale and PE ownership.

    Approach: Commercial and operational readiness, buyer-focused business case and risk mitigation.

    Result: Smooth transaction completion and rapid post-sale value capture.

  • Rapid Transformation Mobilisation

    Telenor awards Nokia a Cloud Core Infrastructure programme for deployment across Norway, Sweden & Denmark.

    Challenge: Demanding timescales, complex security requirements, bleeding edge technology, and budget conditions required rapid programme mobilisation.

    Approach: Paul challenged and agreed the programme baseline, worked with experts to design the programme, mobilise and agree ways of working with the client. Innovative ways were found to deliver security vetting.

    Result: 120 staff assigned from 21 countries in record time to design and deploy datacenters. Paul achieved the highest Nokia project maturity score of 96.4%.

For recruiters and hiring firms

I work directly with recruiters and executive search firms to evaluate and accept full-time, interim and contract roles. Confidential conversations and rapid availability assessments are welcome.